Who, What, When, Why

Hi, I’m Alex, Breath Coach, performance strategist, and lifelong student of human potential. I work at the intersection of mindset, physiology, and breath, helping people tap into their fullest capacity, mentally, physically, and emotionally.

In 2021, I made a personal pivot, cutting out alcohol before it could derail my trajectory. That decision became a catalyst for transformation. Through daily breath and mindset practices, I rebuilt myself from the inside out and discovered the powerful link between breath and peak performance.

I’ve explored a range of methods from the Wim Hof Method to rebirthing, holotropic breathing, pranayama, and SKY breathing but it was Transformational Breathwork that truly unlocked the next level for me. It allowed me to clear stress, sharpen focus, and operate from a place of calm clarity.

Driven to understand the science behind the shift, I pursued certifications through the School of Breath Science and Oxygen Advantage, and now coach everyone from athletes to entrepreneurs, teens, and professionals under high pressure. I specialize in using the breath as a performance tool, supporting nervous system regulation, energy management, pain reduction, and focus enhancement.

Breathwork isn’t just about slowing down; it’s about showing up at your best, on demand. I’m excited to educate, coach, and guide our global community to breathe better, live stronger, and Breathe On Purpose, With Purpose.

With breath and purpose,

Alex